Wedding Venue Hashtags: Everything You Need to Know + 5 Mistakes to Avoid

Wedding venues thrive on visibility. Whether it’s an intimate elopement site or a sprawling barn that seats 300, the ones that stay booked year-round have one thing in common: they know how to get seen. One of the most overlooked tools in that process? Hashtags.

Yep. Good old-fashioned social media hashtags. Not exactly glamorous, but if you’re trying to get your venue seen by the right audience, especially on Instagram or TikTok, then popular wedding hashtags still pull a lot of weight.

I’ve seen a single post with the right wedding venue hashtags get reshared by local wedding planners, end up in a vendor collaboration, and lead directly to a booked tour. But here’s the thing: it’s not about throwing random or the most popular wedding hashtags into your caption and hoping for the best. It’s about being intentional. And that’s what we’re going to cover in this guide.

Are Hashtags Are Still Relevant for Wedding Venues?

I hear venue owners say it all the time: “Do wedding hashtags even work anymore?” The answer is yes, if you use the right hashtags, in the right context.

Even as algorithms evolve, hashtags still help social media platforms understand what your content is about and who it should reach. Think of them as labels that help Instagram, TikTok, and other social media platforms serve up your posts to people who are actively looking for content like yours.

This isn’t just theory. When I audit accounts for wedding venues, the ones that use thoughtful, relevant hashtags almost always see more engagement from planners, newly engaged couples, and wedding photographers. Better engagement means better reach and more eyes from your target audience.

Even better, wedding hashtags still matter because they improve your visibility without extra ad spend. The trick is using the right combination of trending hashtags, venue hashtags, wedding hashtags, and branded tags.

Types of Hashtags Every Wedding Venue Should Use

Not all hashtags serve the same purpose. For wedding venues, using a mix of strategic types is what makes the difference. You need to show up in the right searches, appeal to the right couples, and support your long-term brand visibility. Here are the four core categories of hashtags every venue should be using, and how to make them work for your content.

Location-Based Hashtags

Couples start their venue search based on geography. That’s why location-specific wedding venue hashtags are essential. Think beyond just your city and add nearby metros, regions, and descriptors tied to your landscape.

Examples:

• #austinweddingvenue
• #adirondackweddings
• #californiaweddingbarn
• #pnwweddingvenue

These venue hashtags tell both people and algorithms where you are and what kind of space you offer. Use them on all your Instagram posts, especially ones with local details, views, or real weddings.

Style and Aesthetic Hashtags

Once couples have a general idea of location, they narrow down by style. This is where niche hashtags shine.

Examples:

• #rusticweddingvenue
• #modernweddingvenue
• #industrialwedding
• #gardenvenuewedding

These are especially helpful for capturing attention during the planning and moodboarding phase. Tagging your content with aesthetic-focused hashtags ensures you show up when brides and planners are saving ideas for their mood boards.

Popular Wedding and Industry Hashtags

Broader hashtags put your content into general conversations happening on social media. These can work well on styled shoots, vendor collabs, or educational posts.

Examples:

• #weddingplanning
• #engaged
• #weddinginspo
• #weddingphotographersofinstagram

While these are competitive, they give your content a chance to show up in discovery feeds or trending searches. Sprinkle in a few, but avoid relying on these alone.

Branded Hashtags for Your Venue

Creating a branded hashtag gives your venue a searchable archive of real events, user-generated content, and vendor posts. It’s also a great way to make your venue feel like a destination, not just a building.

Examples:

• #WeddingsAtOakHill
• #IDoAtMeadowView
• #EvergreenEstateWeddings

Use the same one consistently. Include it on signage, in your wedding venue’s blogs, welcome packets, and social media posts. And make sure you’re resharing content that uses your branded hashtag—this encourages more vendors and couples to join in.

How Many Hashtags Should You Use?

There’s a lot of mixed advice online about how many hashtags to use. Some experts say to use every single one available. Others say to keep it minimal. The reality is that your hashtag strategy should depend on the platform you’re using and the type of content you’re posting:

• Instagram: You’re allowed 30 hashtags, and using between 20–30 is ideal. Include a mix of location, style, branded, and popular wedding hashtags.
• TikTok: Stick to 3–5. TikTok favors clarity and context, so avoid cluttering your caption with too many hashtags.
• Other social media platforms like Facebook or Pinterest use hashtags less formally, but a few relevant ones can still help with discoverability.

5 Common Hashtag Mistakes to Avoid

Even well-meaning efforts can backfire. These are the top mistakes I see when working with wedding professionals:

Common Hashtag Mistakes to Avoid

Even well-meaning hashtag strategies can hurt your visibility if they’re built on outdated habits or assumptions. I see these mistakes all the time when working with wedding professionals, and they’re usually easy to fix once you spot them.

1. Overusing General or Popular Hashtags

Tags like #weddingday, #bride, or #weddingphotography might feel like must-haves, but they’re used on tens of millions of posts. That kind of volume means your content is getting buried the moment it goes live. These tags are too broad to help you reach your actual audience.

Instead, use a mix of niche and location-based hashtags. Tags like #ashevillebarnwedding or #coastalmaineweddingvenue may not have millions of uses, but they are far more effective at reaching engaged couples looking for something specific. The best wedding hashtags are targeted and active, not just popular.

2. Skipping Location Tags

If your hashtags don’t make it obvious where your venue is located, you are missing one of your biggest opportunities for discovery. Most couples search for venues by city, region, or state. If you are not using hashtags like #coloradoweddingvenue or #dallasoutdoorwedding, you are simply not showing up in those searches.

Even if you serve multiple markets or are in a rural area, use a mix of location tags that match where your couples typically come from. This helps you show up in the right search results and keeps your content relevant to your audience.

3. Ignoring What’s Working

Many venues keep using the same hashtags without checking if they are doing anything. Social media platforms like Instagram and TikTok give you insights for a reason. Look at your post performance. Which hashtags led to the most engagement, saves, or profile visits? Which ones brought in a new follower or inquiry?

If a certain set consistently performs better than others, that’s your signal to keep using it. On the flip side, if you’ve been using a hashtag for months and it never seems to help, replace it with one that better matches your audience’s behavior.

4. Accidentally Using Banned Hashtags

Some hashtags are blocked by Instagram for violating guidelines. These can include obvious ones tied to inappropriate content, but they also include tags that seem harmless. For example, tags like #valentinesday or #beautyblogger have been flagged in the past.

If you use a banned hashtag, it can suppress the reach of your entire post. Not just that one tag. Use tools like Flick to scan your sets before publishing. You can also do a quick test by searching the hashtag manually. If the tag doesn’t show recent posts, it might be flagged.

5. Stuffing Too Many Hashtags on TikTok

TikTok is a different beast. It was built for short-form, high-impact content. Cluttering your caption with a long list of hashtags hurts more than it helps. Most users are not scrolling through hashtags. They are using the search bar to find specific content or watching what the algorithm serves up based on video behavior.

Use 3 to 5 hashtags that reflect exactly what your video is about. For example, #outdoorweddingvenue or #smallweddingpackages tells TikTok who should see the content. That is more effective than a wall of generic tags like #wedding, #couple, #love, and #bride.

Focus on specificity and intent. TikTok responds better to hashtags that act more like search terms.

Avoiding these mistakes doesn’t mean you need a giant overhaul, but rather a more thoughtful approach. When your hashtags are intentional, current, and tailored to your venue, they become one of the simplest ways to attract the right couples on social media.

Helpful Tools for Managing Hashtags

Managing dozens of hashtags might sound tedious, but with the right tools, it becomes a simple, repeatable part of your content workflow. These are the ones I recommend most for wedding professionals who want to stay consistent without spending hours in a hashtag rabbit hole:

Flick

• Shows which hashtags are driving results, which are oversaturated, and which are gaining traction.
• Best for Instagram; not currently compatible with TikTok.
  

Later

• Ideal for scheduling Instagram posts and saving hashtag sets.
• Supports TikTok scheduling; build separate sets for each platform.
  

Hashtag Slayer

• Helps you clean up low-performing hashtags and optimize for engagement.
• Great for filtering hashtag sets by search intent—especially useful on TikTok.
  

TikTok Search Bar

• Use TikTok’s autofill suggestions to find trending search terms.
• Turn those into hashtags (e.g., #cheapweddingvenue, #elopementpackages).
• Check analytics to see which search queries led people to your videos.

Create a system for storing your sets (Notes app, Google Doc, or within a scheduler). That way, you’re not scrambling to rebuild them every time you post.

To keep things organized, create a system for storing your sets. A simple Notes app, Google Doc, or built-in scheduling tool works fine. Rotate your sets based on content type, season, or platform, so you’re never starting from scratch every time you post.

Conclusion: What Hashtags Really Do for Your Venue

Hashtags aren’t magic, but they’re one of the easiest tools you have to stay visible, relevant, and searchable on social media. When used with intention, they help your content land in front of people who are actively planning, pinning, saving, and looking for exactly what your venue offers.

And look, if you’re reading this thinking, “Maybe I don’t need hashtag help—I just need better wedding venue software,” I get it.

But the truth is, no wedding venue software can help you book more weddings if no one knows who you are or how to find you. Hashtags, content, visibility all of that works hand in hand with the systems you’re building behind the scenes.

That’s exactly what we do at Fully Booked Venue. We help wedding professionals build real marketing systems that attract, nurture, and convert couples so you’re not constantly reinventing the wheel with every post or inquiry.

If you’re ready for your marketing to feel more like a system and less like a guessing game, let’s talk. Because being fully booked doesn’t happen by accident.

Key Takeaways

• Use a blend of branded, location-based, aesthetic, and general wedding hashtags.
• Instagram supports 30 hashtags; TikTok works better with 3–5.
• Rotate hashtag sets based on post type and season.
• Use tools like Flick or Hashtag Slayer to track performance.
• Don’t overuse popular or banned hashtags.
• Create a branded hashtag for your venue and promote it everywhere—both online and offline.

Frequently Asked Questions